Cheap car hire in Florence, United States

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There are 3 car hire providers in Florence. Check out the map below to find the most convenient pick-up spot.

Driving in Florence: What to expect on the road

Documents you'll need
You’ll need your driving licence, passport and a credit card to rent a car in Florence.
Most visitors can use their regular driving licence. If it isn’t in English, you may need an International Driving Permit (IDP). Rental companies also check that your ID and payment card match the booking.
Navigating city driving
Florence has narrow streets and several restricted zones.
Driving in the historic centre is limited by ZTL signs, which mark streets requiring permits. Navigation apps help you avoid these areas and guide you to wider roads around the city.
Tolls, emissions zones and charges
Italy uses toll roads on motorways near Florence.
Florence also has ZTL zones in the centre. Rental cars often support electronic tolling. Follow signs closely to avoid entering controlled streets.
Parking your car in Florence
Parking is easiest in car parks outside the old centre.
Street spaces are limited and often for residents only. Multi-storey car parks near Santa Maria Novella and along ring roads give easy access to sights. Park-and-ride areas are useful for visiting the centre.
Finding fuel or charging points
Fuel is easy to find, and EV charging stations in Florence are expanding.
Petrol stations sit along main roads. Charging points are increasing across the city. Apps like PlugShare show the closest options before longer journeys.
Local driving style and tips
Drivers move slowly in the centre but faster on outer roads.
Expect tight turns and scooters between lanes. Keep speeds low in historic areas and follow signs carefully near ZTL zones to avoid fines.
Find Florence car hire deals

The most popular car rental companies in Florence

Hiring a car in Florence: Fast facts

Here's everything you need to know to hit the road happy.
Most popular car hire companyHertz
Most popular carCompact, 4-5 doors
Average daily price76 €
Best time to bookLess than 1 week before

How to book the best car rental deals in Florence

We’re frequently named as the most trusted travel search site out there. We scan hundreds of trusted travel providers and put it all in one place, allowing you to instantly compare car hire rates and then book with no fees. Here's how to get the most out of your Florence car rental search.

How to find a cheap car hire deal in Florence

  • Need a cheap rental car in Florence? With prices averaging 76 € a day, you're headed for some big savings. Whether you're after a small ride, a large SUV, or something else entirely, we compare all the top offers to help you book smart.

  • The cheapest daily rental price in Florence is 52 €.

  • For longer trips, grab a weekly rental from 361 € and pack more sights into your itinerary.

  • Book early to lock in the best price for a Florence car hire. Beyond just getting a great rate, you'll have first pick of the most popular options.

  • Read the fine print when it comes to the coverage on your Florence car hire. A collision damage waiver (CDW) might be included in the deal or cost extra, depending on the supplier.

  • Booking one-way could land you a cheaper deal on your rental. Providers sometimes offer lower rates when vehicles need to be moved around. Just click 'Return car to a different location' when searching the range of cars for rent in Florence.

  • Search for a vehicle with a 'Fair fuel policy.' You'll pick up and drop off your ride with a full tank, so you're only paying for what you use. No surprise refueling fees tacked on at the end either.

  • Want to explore more without worrying about the number of miles you clock up? Find rentals with 'Unlimited mileage' under the 'Policies' filter and travel as far as you like without the extra costs.

Best value car hire options right now

  • You get the best value with this company, with average prices at 76 € a day.

  • In second position is this provider, offering daily rates of around 100 €.

  • The third option also stays competitive on price. Hop into one of their rentals for roughly 107 € a day.

  • After a car that makes sense for most travel plans? The Compact rental category is the number one choice for travellers visiting Florence.

Compare car hire types in Florence

  • Small: Whether you're zipping around busy cities or taking a quick trip, this car category offers big value in a small package. Including mini and economy classes, you can expect easy handling and great mileage.

  • Medium: Not too big, not too small, this is the Goldilocks of rentals! Typically including compact and intermediate cars, they offer a mix of fuel efficiency and interior space and are suited to small families and couples.

  • Large: You've got the kids, the suitcases, the snacks, the lot. Large vehicles have got the space to fit it all in without a hassle. Ideal for longer drives, this Florence car hire category includes full-size cars.

  • SUV: When wanderlust strikes, an SUV goes wherever you do. It's your ultimate road trip companion, ready for country roads, highways, and anything in between. These sports utility vehicles also deliver on space and advanced safety features.

  • Van: Choose this vehicle category when you need a car for rent in Florence that can handle the big jobs. Typically featuring commercial vans and trucks, they're designed to transport more, whether that's supplies, suitcases or a bunch of your favourite people.

Insurance and optional extras

  • Adding excess insurance to your Florence car hire offers peace of mind. It protects you from paying a hefty excess fee in case of damage or theft. Insurance policies can differ from one provider to another, so compare before you book.

  • Take your ride to the next level with nifty extras like a GPS unit and reverse camera. These features can make your journey easier and more relaxed when you rent a car in Florence.

Good to know

  • The minimum age to rent a vehicle in the United States is typically 21 years old. However individual providers may do things differently, so always read your rental company's terms to be sure you satisfy the requirements.

  • Travel plans include the kids? Car seat laws differ from place to place, and the correct setup may depend on their height, weight and age. Make sure you add the right one to your Florence car hire reservation.

  • You'll have to provide some documents when collecting your car. As a general rule, bring your physical driver's licence, a credit card with room for the security deposit (debit cards usually aren't accepted), and additional photo ID. Your booking confirmation will spell it all out.

  • Driving in the United States may feel unfamiliar if it's your first time. Keep in mind you'll need to stick to the right side of the road.

  • Stay within local speed limits of about 40kph through built-up areas and around 110kph on highways. Always check the posted signs, as limits may vary.

  • A blood alcohol concentration (BAC) limit of 0.08% applies in the United States. The only guaranteed way to stay safe to drive is to avoid alcohol completely.

  • One of the busiest times to be on the road in this destination is around 5pm. Get where you're going faster by avoiding rush hours in general.

  • You'll be using the United States dollar (USD) here. Along with your credit and debit cards, consider taking some cash for minor purchases.

  • The language most commonly spoken in this country is English.

Best hotels in Florence for drivers

  • Offering accessible parking, SpringHill Suites Cincinnati Airport South takes the guesswork out of where to leave your car. This hotel is around 3 kilometres from central Florence and also comes with a 24-hour front desk and car hire options.

  • Alternatively, make use of the accessible parking at Wingate by Wyndham Erlanger / Florence / Cincinnati South. The city centre is roughly 3 kilometres from this stay, which also features express check-out and Wi-Fi.

  • Need more ideas before you book? Browse the lineup of hotels in Florence. You can refine your search with the filters — try 'Parking,' 'Valet parking,' or 'Outdoor parking.' If you're driving electric, you can select the 'Electric vehicle (EV) charging station' filter too.

  • Once you've found a car hire deal in Florence and the right hotel, the only thing left is to decide where to explore first. Get things started with popular attractions like Turfway Park, Ollie's Skatepark and Orleans Park.

Hit the road: Where to drive to from Florence

  • Dayton should be on your to-do list if you'd like to visit Wright Brothers National Museum and Original Site of Wright Brothers Home. This city is about 88 kilometres northeast of central Florence.

  • They've got hospitality down to a fine art at Courtyard Dayton-University of Dayton and Microtel Inn & Suites by Wyndham Dayton/Riverside Oh, two comfortable accommodation options with parking in Dayton.

  • Alternatively, collect your cheap car hire in Florence and travel around 48 kilometres north to Hamilton. Featuring Municipal Brew Works and Monument Park, its attractions are worth the drive.

  • Relax after a day out and about in Hamilton at Courtyard Hamilton or The Warehouse Hotel at Champion Mill. These hotels have arrangements for guests with cars.

Frequently asked questions

The cheapest car to rent in Florence is a compact SUV. The most popular is Premium/Luxury, Pickup Regular Cab.
The cheapest car hire companies in Florence are currently Enterprise and Avis.
If you're looking for freedom to explore Florence, choose a car with unlimited mileage, or look for car hire deals with a ’full to full' fuel policy as opposed to a 'half-full to full' one.

We also clearly highlight car and van hire options in Florence that have free cancellation
Yes – you can easily find car hire companies that allow you to pick up your car in one place, and then drop it off in another. Just select ‘Return car to a different location’ when you search with us.
Public transport can only get you so far, and could be tricky to navigate with children or luggage. With your own set of wheels, you can go wherever you want, whenever you want, for as long as you want. And you'll be able to discover more outside of Florence.
Most places – Florence included – allow under 25s to rent a car as long as they provide a valid driver's license and the correct documentation. It may cost slightly more due to a higher insurance excess for young drivers. 
The cheapest price we found for an economy car is 52 € per day. The average price per day is around 75 €.
Of course. Most major car hire companies like Hertz, Budget and Payless offer baby and child seats as an add-on when you book.
Other travellers rated Avis as the best overall in terms of experience.
We search the internet for all kinds of vehicle hire deals, including vans. But at the moment, we can't find any van hire in Florence.